According to a report from the National Sporting Goods Association , around 3. And store inventories were not at all equipped for such a massive surge in demand.
To curb the virus spread, China instituted strict lockdowns from January to April; highways and public transportation were shut down , which affected manufacturing supply chains. By the time the first wave of Americans were ordering weights for their lockdown workouts, they were already out of luck. Once weights do get to America, ports, too, are subject to lockdowns and social distancing, adding even more delays. The weights, through their shipping delays and lockdowns, seemingly complete a March of the Penguins -like migration.
Is concrete covered in silicone just as good? To answer his question, an adjustable dumbbell set is a fitness holy grail. Living in a New York City-size apartment and only possessing two pairs of weights — a set of 25s for arms and 50s for legs and chest — having a range of weights would be a luxury. Since the pandemic and shutdowns began, Atkins has built out her app and her workouts to keep up with the demand. Trainers like Atkins, who offer classes on Zoom or Instagram Live or on apps, were better-equipped for the new reality.
And in its own way, the pandemic accelerated the trend of home, virtual, or online classes. As Atkins points out, lockdowns have eliminated a lot of the time we were spending outside of the house. Not being able to go to a restaurant or a movie or, yes, even the gym means more time spent at home — a huge reason why home improvement and hardware stores are seeing a rise in sales and traffic.
Gym-goers finally had a reason to make an exercise equipment purchase. And for companies like NordicTrack and Bowflex, the sheer magnitude of the demand and the spirit behind it took them by surprise. Logan, Fread, and Atkins believe that the pandemic has swung the pendulum toward working out from home.
Home workouts are here to stay, and because of that, people will continue to lift weights, spin, run, and everything in between in their living rooms. As gyms and studios open up — New York City announced gyms could start opening on August 24 as long as they adhere to new safety protocols — will people feel safe going back?
We believe our algorithm and the ability to track workouts is what will help keep people motivated, and content is just a piece of that. Bowflex strives to be inclusive, a brand for everyone with a range of products, from dumbbells to kettlebells to bikes and interval training machines, while Peloton focuses mainly on cycling.
Sign up to be an AdExchanger Member today and get unlimited access to articles like this, plus proprietary data and research, conference discounts, on-demand access to event content, and more! Click here to cancel reply. Name required. He graduated from high school at 15 and college at 19, then worked at a series of tech companies including Hewlett-Packard and computer startup Pano Logic. Physical fitness was never a priority. By the time he was 35, Orady was working at Samsung and well into a successful career in tech.
But his health was already failing. He was overweight, had developed type 2 diabetes, and was struggling with sleep apnea. Orady started going to the gym, using the elliptical machine and lifting weights. Over the next nine months, he lost 70 pounds. He looked the best he ever had, and he felt positive and confident. As he started realizing it was time to get back to work though, he began to wonder how he would balance 6 a. Sitting on a workout bench in and staring at the huge machines in front of him, Orady had an idea.
Gym equipment is so massive and bulky because it relies on metal plates and gravity. What if that same force could be replicated electronically? He went home, ordered workout accessories, a motor, and some magnets, and began building a prototype mounted on his kitchen counter. Three months later, the entrepreneur had a working model he could show to potential investors.
He secured seed funding from firms including Mayfield Fund, recruited a team of engineers, and started building the real thing. Contact Rich here. I may not be able to respond to every suggestion, but I do read them all! Think an article needs a correction? Reach Rich here. Gyms might be reopening after a three-month lockdown, but consumers apparently are still more comfortable working out at home. Home fitness leader Nautilus NYSE:NLS announced it was offering a new barbell and curl weight system for the home this morning and it's already sold out on the Bowflex website.
The Bowflex SelectTech barbell and curl bar system comes with two bars and seven adjustable weights from 20 to 80 pounds that can be upgraded to pounds. Nautilus CEO Jim Barr said the new system "can be of most help to consumers who are continuing to adjust to their new normal in fitness routines and developing new at-home workout habits. Discounted offers are only available to new members.
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