Where is michelob brewed

American consumers have abandoned Michelob -- a lager brewed since -- at a faster rate than any other beer. From to , sales declined from , barrels to ,, with a 20 percent drop between and alone. No other beer on this list sold less than Michelob. The next-lowest selling beer, Amstel Light, still sold , barrels more than Michelob last year. The brand has not always struggled. From to , shipments of Michelob Light fell by While sales of Michelob Light declined, sales of Michelob Ultra -- introduced in , with just 95 calories per 12 ounces -- rose by Anheuser-Busch InBev no longer prominently markets the beers on its websites alongside the better-selling Michelob Ultra.

Between , sales of Michelob light fell by 19 percent, more than all but two of the top brands we reviewed. The brand has not sold well since its introduction, with sales declining by 1. IE 11 is not supported. For an optimal experience visit our site on another browser. Politics Covid U. News World Opinion Business. Share this —. Follow NBC News. By Michael B. Sauter and Alexander E. It turns out the young, sporty audience Michelob Ultra enjoys today was an accident.

According to AdAge , Michelob Ultra launched with a different target in mind: baby boomers. Not the taste. Although Atkins may be out of style, Michelob Ultra drinkers are still celebrating its low-carb count. It referred to Michelob Ultra Infusions, a new line of fruit-flavored light lager. Michelob Ultra keeps its stats low. The 4. Michelob Ultra has the same amount of calories as Natural Light and Busch Light, but beats the other two in the carb department — Michelob Ultra has 2.

Republicans also reach for diet sodas, according to the report. Democrats, meanwhile, reach for Mexican lagers such as Corona , Modelo , and Tecate. Many consumer publications, blogs, and websites have felt the need to define Michelob Ultra as something other than what it is: a light lager made with malted barley, rice, hops, water, and yeast.

He has a strong, confident opinion, but can also be confrontational and controlling. They care what other people think about them and want to appear perfect. They also tend to be take-charge types with strong opinions, and can even be confrontational. Michelob Ultra drinkers are 43 percent more likely than the average person to consider sustainability a priority, and 34 percent more likely to buy life insurance.

Michelob Ultra ran two Super Bowl ads for the first time ever in